The International Cricket Council’s (ICC) 92.2 million followers across Instagram, Facebook, Twitter, TikTok and YouTube makes it the most followed international sports federation on social media, according to a study from BCW Sports.
Confirmed:
- The ICC increased its following by 16 per cent, putting it a massive 40.8 million followers ahead of second-placed Fifa (51.4 million)
- The International Basketball Federation (Fiba) was ranked third with 15.5 million followers, ahead of fourth-placed Volleyball World (12.5 million) and fifth-placed World Athletics (9.9 million)
- Volleyball World had the biggest overall growth in social media following for 2022, with a 35 per cent increase across all platforms
- The International Automobile Federation (FIA) is a new entry in the top ten, placing ninth with 3.7 million followers
- The International Teqball Federation (FITEQ) sees following drop 46 per cent to 3.4 million but is still ranked tenth
Context:
Most international federations saw consistent growth in their social following across the board. The ICC’s dominance can be attributed to having a huge fanbase in markets that are highly active on social media. Teqball’s significant decrease came from the decision to shut down one of its social accounts.
Coming next:
The ICC will hope this study supports its case to be included at the 2028 Los Angeles Olympic Games. It has reportedly recommended six-team Twenty20 events for men and women to the International Olympic Committee (IOC).
Source: www.sportspromedia.com
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