For the past year, Mastercard has been aiming to bag some lucrative sponsorship deals as it also secured title sponsorship rights of the Board of Control for Cricket in India (BCCI) international and domestic home fixtures from Paytm.
The financial services entity also submitted its interest in the Indian Premier League (IPL) before the 2022 edition but failed to obtain an association as RuPay took over the category.
ICC primarily helms a three-year sponsorship and its partnership with BharatPe was kicked off on June 7, 2021, which will go on till the end of 2023. This association included all ICC events between World Test Championship 2021 and ICC Men’s ODI World Cup 2023. BharatPe leveraged the collaboration to promote its buy now pay later brand, postpe in all the ICC events covered in the pact. As per sources, BharatPe blocked the sponsorship category of banking and wallet.
Source: https://sportsmintmedia.com
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