The Amazon founder's rocket company, Blue Origin, announced that the first flight aboard its New Shepard rocket, designed to carry up to six tourists per flight, will take place July 20 and one seat will be auctioned off to the highest bidder.
The money raised will be donated to Blue Origin's foundation, Club for the Future, which promotes STEM education initiatives, the company said.
Blue Origin is one of several companies looking to capitalize on the nascent space tourism industry.
The flight will be launched on the anniversary of NASA's Apollo 11 moon landing.
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