Harley-Davidson Inc. has launched an all-electric motorcycle brand "LiveWire," the latest effort by the company to ramp up bets on the rapidly growing electric vehicle market.
The company would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.
Harley-Davidson first unveiled the LiveWire electric motorcycle in 2018 with a listing price of $29,799, placing it on the higher end for motorcycles..
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