Google launches insights tools for travel industry.
Google on Monday 21 December 2020 announced the launch of a dedicated website that provides demand trends to travel sector participants including hotels, travel startup, and booking agents.
Its Called "Travel Insights with Google", the website is aimed at helping the sector better understand the pent-up demand and leverage insights from key data led tools for businesses to position themselves for recovery.
Using this tool the companies in the sector will be able to map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travelers.
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