Every year on March 21st, International Colour Day celebrates all aspects of colour and the impact it has on our lives. The day also encourages people to think about how colour makes our world a better place.
The Portuguese Color Association proposed an International Colour Day in 2008. In 2009, the International Colour Association agreed to the proposal. They decided on the date March 21st because it is the equinox. During the equinox, night and day are almost equally long. This is symbolic of the association of light and darkness, which is expressed in all human cultures.
Source: https://en.wikipedia.org
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