Social Media Giving Day is an online holiday celebrated on July 15.
Social Media Giving Day was inaugurated by Givver.com, a platform dedicated to fundraising via Twitter, in 2013.
Givver.com is a St. Louis-based not-for-profit-focused technology platform founded by Chris Sommers. It focuses on encouraging social media users to donate via social networks, namely Twitter.
Givver spent 5 months working with elected officials around the country, charitable organizations, and social media influencers to promote the day as a way to use social media for social good and to leverage social media as a means to hashtag “give” to their favorite charity or cause. Governors and Mayors around America declared July 15 “Social Media Giving Day”.
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