www.universalcurrentaffairs.com

The real trump family business is crypto.

Early Monday morning, the leader of the free world had a message to convey. Not about the economic turmoil from tariffs, any one of the skirmishes playing out abroad, or a surprise shake-up in his White House staff. Instead, President Donald Trump turned to Truth Social to post about something called the “$TRUMP GALA DINNER,” with a link to gettrumpmemes.com.

A visit to the website paints a slightly fuller picture: Buy as many tokens as you can of Trump’s personal cryptocurrency, $TRUMP, and you could be invited to a private event later this month at the Trump National Golf Club outside Washington, D.C. There, you will get the unique opportunity to meet with the president and “learn about the future of Crypto.” The gala looks very much like a thinly veiled gambit to pump up the price of $TRUMP, a so-called memecoin that is mostly owned by Trump-backed entities. Funnel the greatest amount of money to the president of the United States, and you could win some face time with the big man himself.

In 2021, Trump called bitcoin a “scam.” Now he seems to understand exactly what crypto can do for him personally: namely, make Trump and his family very, very rich. The $TRUMP gala is one part of a constellation of Trump-affiliated crypto efforts that includes Trump Digital Trading Card NFTs, a crypto company called World Liberty Financial, and a bitcoin-mining firm. According to an analysis by Bloomberg, the Trump family has already banked nearly $1 billion from these projects. Long before he descended the golden escalator at Trump Tower a decade ago, Trump’s public image was rooted in his business prowess. But compared with his real-estate projects or The Apprentice, crypto is already turning into his most successful venture yet.

Source: www.theatlantic.com

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