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The icon on the mobile app changed to an “X” late Friday night in the latest phase of a sweeping rebrand the platform’s owner Elon Musk announced earlier this month. The company previously introduced the logo on the web and launched the domain X.com, though Twitter.com also remains live.
Musk, who acquired the platform for $44 billion late last year, wrote in a post Sunday that the company would soon “bid adieu to the twitter brand and, gradually, all the birds.” The transition from Twitter to X reflects Musk’s vision to turn the platform into what he has called an “everything app.”
He shared a video of a large new X logo glowing on top of the company’s headquarters early Saturday.
City officials in San Francisco opened an investigation into the company Friday for allegedly installing the sign without proper approval, according to the Department of Building Inspection’s website. The department filed two active complaints Friday with the descriptions “Structure on roof without permit” and “Unsafe sign” at the address for X’s headquarters.
In one complaint, a city official said they visited the building and asked company representatives for access to the roof. The official was denied access and told the structure is “a temporary lighted sign for an event.”
https://twitter.com/i/status/1685211486669484032
San Francisco’s Department of Building Inspection and X did not immediately respond to CNBC’s request for comment.
Source: www.cnbc.com
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