Big companies use AI-generated ads.

Creating an ad can be tricky and costly, and more brands see generative AI as a means to make that process less painful.

Large advertising agencies like WPP and multinational corporations like Unilever look to generative AI to cut marketing costs while making more ads. 

WPP clients Nestlé and Mondelez, makers of Oreo and Cadbury, used OpenAI’s DALL-E 2 to make ads. One ad for Cadbury ran in India with an AI-generated video of the Bollywood actor Shah Rukh Khan inviting pedestrians to shop at stores. WPP’s CEO told savings from generative AI can be “10 to 20 times.”

Unilever created its own generative AI advertising tools and used them to write spiels for one of its shampoo products.

But as more brands look to use generative AI to make more ads, the question of whether they need to let people know it’s AI-generated rears its ugly head. Big AI companies signed an agreement with the White House to develop watermarking technology to label something made with AI tools. In theory, AI-generated ads could fall under that rule.

Source: www.theverge.com

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