“This is the most powerful video-generation model available for you to use in the world,” Kuaishou senior vice-president Gai Kun said at the unveiling of Kling AI 2.0 during a corporate event in Beijing.
Kling now has more than 22 million global users who have generated over 168 million video clips and 344 million images, according to Gai.
Kuaishou is among a group of Chinese Big Tech firms rushing to claim new advances in AI tools capable of producing video, following developments from TikTok owner ByteDance and Alibaba Group Holding, as Chinese firms jostle for attention against OpenAI’s Sora and Google DeepMind’s Veo 2. Alibaba owns the South China Morning Post.
Gai said the upgraded model has made improvements in areas such as instruction-following, prompt understanding, image and movement quality, as well as in the realistic and aesthetic feel of generated clips.
Kuaishou, which is ByteDance’s main short video rival in China, unveiled the new model just months after introducing the last generation of Kling models at the end of last year.
The previous-generation models are currently ranked as the world’s top image-to-video model and the second-best text-to-video model, trailing only Google’s Veo 2, according to Artificial Analysis, a third-party service that tests and ranks global AI models.
One of the key updates in Kling AI 2.0, which is already available through the service’s website, is support for a broader range of motion and more refined control, making its videos more “punchy”, Gai said.
Kuaishou rolled out the first version of Kling AI in mid-2024, making it one of the first Chinese tech firms to introduce a competitor to OpenAI’s Sora video model, which was previewed in February 2024.
Since then, a wave of tech giants and AI start-ups have rushed to launch similar offerings, leading to fierce competition that Gai described as a “run for life” over the past two years.
In addition to ByteDance and Alibaba, social media behemoth Tencent Holdings and specialised start-ups Zhipu AI and Shengshu Tech have rushed into this area of the market.
At the event, Kuaishou also announced its NextGen project, which offers support in the form of funding, technology and exposure to help artists use its tools to create film-quality content.
While most Chinese chatbots are made freely available for anyone to use, AI video tools are often offered through a freemium model, in which users have to pay for more advanced functions.
Source: www.scmp.com
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