Apple has retained its position as the most valuable brand in 2022 as well, according to the Brand Finance 2022 Global 500 report.
The brand valuation of Apple was recorded at $. 355.1 billion in 2022, which is an increase of 35% from last year. This is the highest brand value ever recorded in the Brand Finance Global 500 ranking history.
Brands in the top 10
- Apple
- Amazon,
- Google,
- Microsoft,
- Walmart,
- Samsung,
- Facebook,
- Industrial and Commercial Bank of China,
- Huawei
- Verizon
New entrant TikTok named world’s fastest-growing brand, up 215%, leading global revolution in media consumption
Apple holds on to world’s most valuable brand title with record valuation at more than US$355 billion, followed by Amazon and Google
Tech remains most valuable industry, while second-ranked retail crosses US$1 trillion mark following 46% brand value growth during COVID-19 pandemic
Development of COVID-19 vaccines sees pharma named fastest-growing industry, while tourism sector remains below pre-pandemic valuation
US and China continue to dominate claiming 2/3 of brand value in ranking, while India sees fastest-growth over course of pandemicamong top nations, up 42%
WeChat named world’s strongest brand for second consecutive year with top score of 93.3 out of 100 and elite AAA+ rating
Microsoft’s Satya Nadella comes out top in Brand Finance Brand Guardianship Index 2022 of world’s top 250 CEOs
Source: https://brandirectory.com
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